Freddie Mac Reports Continued Quarterly Gains

first_img Freddie Mac Reports Continued Quarterly Gains Data Provider Black Knight to Acquire Top of Mind 2 days ago Freddie Mac released on Thursday its quarterly earnings report for the end of 2013, revealing yet another strong quarter—the ninth straight.Net income at the enterprise totaled $8.6 billion in Q4, bringing total 2013 profits up to $48.7 billion. According to the company, full-year earnings were spurred by the ongoing housing recovery, legal settlements totaling $7.7 billion, and a tax benefit of $23.3 billion—meaning these levels of earnings won’t be sustainable over the long term.For all of 2013, Freddie Mac reported providing liquidity for 1.6 million refinances; 515,000 home purchases; and 388,000 multifamily rental units. The company also reported nearly 168,000 total foreclosure avoidance actions, about half of which were loan modifications.Freddie’s dividend payment to Treasury will come to $10.4 billion, bringing its total government payments up to $81.8 billion, well above the $71.3 billion the company received in its crisis-era bailout. Per the GSEs’ respective agreements with Treasury, each enterprise will continue to make payments despite having made taxpayers whole.The latest earnings report comes one week after Fannie Mae revealed full-year earnings of $84 billion, including $6.5 billion in Q4. Like Freddie, Fannie benefited largely from one-time factors and “does not expect to repeat its 2013 financial results.”The fourth-quarter reports create more questions regarding the government’s plan to reform housing finance and reduce its own role in the market. While policymakers have pushed on a few plans to wind down the GSEs and restore private liquidity, neither the House nor the Senate have moved the ball forward meaningfully on reform.And with time running by on the 113th Congress, that chance may slip until next year, say former senators George Mitchell and Mel Martinez, who, as co-chairs for the Bipartisan Policy Center’s Housing Commission, were among the first last year to propose eliminating Fannie and Freddie in favor of the  backstop of a “limited government guarantee.”“While there are significant differences among the various reform approaches, these differences are not insurmountable,” the two write in a blog post for The Hill. “With the legislative clock ticking away, it would be unfortunate if all the momentum that has been generated for reform were squandered through inattention, lack of focus or broader politics.” Share Save in Daily Dose, Featured, Government, Headlines, News Related Articles Home / Daily Dose / Freddie Mac Reports Continued Quarterly Gains Data Provider Black Knight to Acquire Top of Mind 2 days ago Tagged with: Freddie Mac GSE Quarterly Earnings Report Servicers Navigate the Post-Pandemic World 2 days ago Sign up for DS News Daily Demand Propels Home Prices Upward 2 days ago Governmental Measures Target Expanded Access to Affordable Housing 2 days agocenter_img Servicers Navigate the Post-Pandemic World 2 days ago The Best Markets For Residential Property Investors 2 days ago Previous: Foreclosure Inventory Drops by One-Third, Still Elevated Next: Woodward Asset Capital Acquires Homesource Realtors Subscribe Demand Propels Home Prices Upward 2 days ago The Best Markets For Residential Property Investors 2 days ago  Print This Post Freddie Mac GSE Quarterly Earnings Report 2014-02-28 Tory Barringer Governmental Measures Target Expanded Access to Affordable Housing 2 days ago February 28, 2014 697 Views The Week Ahead: Nearing the Forbearance Exit 2 days agolast_img read more

Hey, big spender

first_img Comments are closed. Hey, big spenderOn 1 Apr 2001 in Personnel Today Previous Article Next Article TheLSC has £6bn to make the Learning Age a reality, but will this be lost inbureaucracy? In this three-page special we look at hopes for its future andoffer a guide to Britain’s new learning landscape. By Elaine EsseryThismonth sees what David Blunkett hails as the most significant and far-reachingreform in post-16 education and training ever enacted in this country. From2 April 2001 the Learning and Skills Council (LSC) takes on the responsibilityto plan, fund, monitor and improve the quality of post-16 learning up to highereducation. TheLSC is a huge body responsible for around 7 million learners and £6bn of publicmoney, and charged with meeting the economy’s short-term and long-term needs.It is also the first time that a public body has had a statutory duty placedupon it to encourage participation in learning.   Thenew arrangements are designed as a long-term strategy to help realise theGovernment’s vision of a learning society set out in the Learning Age GreenPaper, published in 1998. Previousorganisational arrangements for post-16 learning have not worked well, says theSecretary of State, “There have been three separate systems, each workingdifferently for the purpose of planning, funding, auditing and inspection.”Focuson quality “Interactionbetween these systems has resulted in incoherence and complexity, andinsufficient focus on quality. “Unhelpfulcompetition and large overheads meant that too little of the allocated funding reachedindividual learners and employers.”Throughintegration, the new system aims to overcome duplication and overlap ofprovision, provide effective co-ordination and strategic planning, with a focuson skill and employer needs at national, regional, sectoral and locallevel.    Supportingthe national LSC are 47 local LSCs, each with boards made up of representativesfrom industry and education. LocalLSCs are allocated a budget from the council to pay for most provision througha nationally-determined funding system, but volumes of learning will beallocated locally. Eachlocal LSC also has a significant local initiatives fund which it can useflexibly to meet local needs. At both levels, the success of LSCs will dependon strong partnerships and effective linkages with a wide range oforganisations. Among others, they will need to work closely with the SmallBusiness Service, the Employment Service, the Connexions careers service,Regional Development Agencies, local learning partnerships and – not least –employers.  “Iwant the council to engage employers in new ways and for council members, atboth national and sub-regional level, to make strong links with employers,their representative bodies, and sector-based National Training Organisations,”says Blunkett.“Thisnew engagement will help ensure that we have more employers who are betterinformed about, and more actively engaged in shaping our education and trainingsystem,” he says. But how likely is this to happen?RichardWilson, business policy executive at the Institute of Directors, isdisappointed that there are not more employer representatives on LSC boards.“With Tecs, something like two-thirds of their boards came from the businesssector, but with the LSCs, business is in a minority and I think that’s aretrograde step. It’s very important that they listen to what local employersare saying.”GreatercoherenceWilsonviews the combining of arrangements for FE and work-based learning as “a goodmove on the Government’s part” and hopes above all to see greater coherence infunding. “Ihope it will be simpler for employers to understand and approach, because theway Tecs funded work-based training was quite confusing. “Generally,we hope the LSC will be able to raise the proportion of people who havesuitable qualifications, particularly at the intermediate level,” says Wilson.Buthe has concerns about the complexity of the new system and the potential for awaste of money. Wilson’s reaction when he first read the Learning Age GreenPaper was that “it looked like a version of Stalinist central planning”. Hesays, “There are far too many players and I think it needs severerationalisation. I do feel there’s a great danger that a lot of money will bewasted in pure bureaucracy.” NTONational Council is keen to see a post-16 learning and skills infrastructurewhich is clearly demand-led. Policy director Tom Bewick highlights theimportance of the local LSCs. “Theyhave particular responsibility to meet the needs of the local labour market andit’s the first time a body has been under statutory duty to meet the workforcedevelopment needs of employers and individuals in a given area. There’stremendous potential for forging partnerships and funding local provision,” hesays.“Butwe’ve got to find a mechanism of linking employers locally and there’s no easyanswer.” Bewickis also aware of a number of issues surrounding funding which give providerscause for concern. “Wherever you’ve got a major change to the system there’sgoing to be some instability and I know some training providers are not happywith some of the changes,” he says. “Theimportant thing is there appears to be a commitment from the LSC to ensure asteady-state situation when it gets up and running.” HarshcriticismNickMorrissey, chief executive of Seta is one provider who has harsh criticism ofthe new system (see News, page 3). Seta delivers engineering training under theEMTA (NTO for engineering manufacture) Modern Apprenticeship framework tocompanies in the Southampton area. LikeWilson, Morrissey was looking forward to greater coherence on the funding frontand a more level playing field than under the system administered by Tecs. Nowhe estimates his business will face a £200,000 drop in funding in the transitionfrom the old system to the new.  “Theway it’s been handled is an absolute shambles. We’ve been asked to put ourbusinesses on the line and sign contracts without fully knowing the financialimplications and what’s going to happen next if the risk is high. “Themechanism is not well thought-out, they haven’t consulted on the detailsufficiently and it’s a mess,” Morrissey says. “The DfEE has taken on far morethan it can cope with.” Themain problem is that the new funding rates will not kick in immediately so acomplicated system of cushioning and damping, based on 1999/2000 figures, hasbeen devised to protect providers who would be worse off or better off,respectively, under the new system. Seta will suffer because its performancedramatically improved during 2000/2001. Seriousproblems“Ironically,cushioning and damping was supposed to stop putting people out of business, butit’s going to mean serious problems for many providers in the next 18 months totwo years,” Morrissey claims.Moreover,extra demands of the new Modern Apprenticeship framework have immediate impacton providers, but the funding is not there to follow. “It doesn’t make sense atall. There’s no joined-up thinking,” says Morrissey. “Forsure, training providers are going to go out of business and there are going tobe people who won’t go for contracts. Inevitably that’s going to mean areduction in training. I suspect that’s not what the DfEE wants: it just hasn’tunderstood it.”Thoseproviders who do remain in business will be subject to inspection by the newAdult Learning Inspectorate (ALI). The Government has made it clear that itwill play a key role in driving up standards and influencing LSC plans throughits findings. DavidSherlock, chief executive and chief inspector of the ALI, held a similar rolein the former Training Standards Council. He is looking forward to inspectingeducation and training provision in a much wider range of contexts. “It’sa huge jump from where we were. A particularly interesting change to me is thatwe’ll be taking in much more community-based learning and that will take usinto contact with more people who were previously excluded,” he says. “Secondly,we can now inspect privately-funded provision at the request of industry as aconsultancy service, which is very exciting. We’re already talking to onepublic company about that. We’ll be talking to the CBI and Institute ofDirectors about it and publicising it as our capability of doing it grows.” TheALI has also been asked to inspect, on a cost recovery basis, competency-basedawards overseas where they have been promoted by British Training, now part ofthe British Council. TransformingperspectiveThegreat increase in the remit of the inspectorate transforms the whole perspectiveof inspection from something that was only about the public funding ofrelatively few people to something which could now encompass the whole of adultlearning, where the estimated total spending is around £20bn a year. “Industryspends roughly three times as much as the public purse does, so the scope ispotentially extraordinary,” says Sherlock. Therewill be little change in the conduct of inspection under the ALI. Provisionwill be graded on a numerical five-point scale which providers currently usefor self-assessment. Butthere will be a sharper emphasis on the learning experience and less so on theorganisational context. “Thecommon inspection framework majors on the big questions like, ‘how well dolearners learn – and why?’ It should also enable us to dig out more of the‘whys’ which allow people to adopt good practice,” says Sherlock.Costeffectiveness and value for money will also be a big issue. It is unclearwhether providers who deliver work-based training for young people, which is paidfor by the LSC, and for adults, which is funded by the Employment Service, willbe subject to separate assessments. Sherlockbelieves, however, that it will be possible to make a summary judgement on thequality of each type of provision for the benefit of the relevant funding body,based on what the provider’s contract is intended to achieve. Accordingto Sherlock, providers have nothing to fear from the ALI’s routine inspectionprocess.   “Inspectionis not a punishment for bad practice nor is absence of inspection a reward forgood practice. “Ihope employers and training providers will come to feel that inspection by theALI is part of their quality assurance regime and welcome what we have to do asa contribution to a ‘right first time’ philosophy which they themselves wouldwant to apply.”Who’sout – and who’s inAnat-a-glance guide to the reforms in post-16 provisionOUT:Tecs and FEFCIN: Learning and Skills Council TheLSC is responsible for the planning and funding of all post-16 education andtraining. Its responsibilities include: –FE colleges– School sixth form– Work-based training for young people– Workforce development– Adult and community learning– Information, advice and guidance for adults– Education business linksOUT:Training Standards CouncilIN: Adult Learning Inspectorate TheALI will carry out all inspections previously conducted by the TSC andFEFC.  Its remit covers all post-16work-based training, including:– Education/training which contains an element of workplace experience– All adult learning in colleges– Provision by the UfI’s learndirect– Learning in prisons– Community-based learning– New Deal provision– All work-based training for adults  TheOffice for Standards in Education will inspect learning provision for youngpeople in schools and colleges through to age 19. The ALI and Ofsted will workto a common framework and carry out joint inspections as appropriate. OUT:Further Education Development Agency IN: Learning and Skills Development Agency Feda’sremit has been widened to work across the whole post-16 range and not justfocus on FE. The organisation has changed its name to reflect this. It has beentasked with carrying out research into work-based training and has establisheda new centre for learning and skills research at its headquarters.OUT(by April 2002): Network of 73 NTOsIN: Smaller network of up to 30 sector bodies  Consultationis under way to rationalise the current NTO structure and develop a network offewer, larger sector bodies better able to represent employers’ skill andtraining needs (see ‘NTOs await their fate’).  OUT:National Advisory Council for Education and Training TargetsTherole of Nacett as an employer-led body advising Government on settingeducational and training targets and promoting lifelong learning has beenhanded over to the LSC. OUT:Welsh Tecs and FEFCWIN: National Council for Education and TrainingChangesin Wales arise from the Education and Training Action Plan for Wales. Regionalarms of the National Council will contract with community consortia for theprovision of education and training in the country. Arrangements for Scotlandand Northern Ireland remain the same. NTOswait to learn their fateAsthe new learning and skills arrangements come into force, a major consultationon the future of the National Training Organisation network concludes on 12April 2001.  TheNational Skills Task Force endorsed the important role of NTOs in its finalreport last year, yet highlighted the need for considerable change to thenetwork to make it effective within the new structure. TheGovernment aims to put in place this spring a framework for fewer, larger,stronger and better-resourced NTOs which will have solid employer backing. Thenumber of sector-based bodies has reduced from around 180 Industry TrainingOrganisations, Lead Bodies and Occupational Standards Councils to 73 NTOs. Thisfigure is expected to come down to between 20 and 30 by April 2002. Althoughthe eventual number of recognised sector bodies has not been prescribed, theconsultation document suggests a minimum sector workforce coverage of 500,000people per NTO. Currently 42 NTOs represent sectors with below that number ofemployees. TomBewick, policy director at the NTO National Council, welcomes the Government’sconsultation and has been charged with drawing up proposals for fewer sectorbodies. “Wehave no problem with Government’s vision and commitment to very strong andpowerful sector bodies and agree that a degree of restructuring is necessary,but we haven’t got to lose the important diversity that exists in employmentsectors. “NTOshave come an extremely long way since they were conceived back in 1996 but,given that the whole institutional post-16 map has changed beyond recognition,we have to respond to that positively in a way that gets the best deal foreveryone.” Bewickwill be coming up with proposals that maintain employer involvement and step upto the higher strategic agenda Government is seeking. “Government clearly wantsbodies which are far more influential in articulating the skill needs ofsectors, leading action on workforce development and training issues as well asregularly auditing and reviewing how well the sector is doing,” he says.  Anumber of existing NTOs feel ill-equipped to fulfil those roles, claims Bewick,who is striving for a more rational structure which on the one hand satisfiesthe Government and on the other “ensures that the needs of employers and theeconomy are in the bloodstream of the LSC”, he says.  Modelsthat Bewick has been exploring include turning the current 15 NTO groups intolegal entities to become government-recognised “super-NTOs”. Heis also studying the Canadian and US systems. Canada set up 26 sector councilsseven years ago with initial pump-priming funding from the Government. Nowemployers and unions are collectively taking over responsibility for fundingthem. In the US, 15 national skills standards boards made up of business peopleoversee the setting of occupational standards. “Wewant to be proactive and take positive proposals to the Government,” saysBewick. “Werecognise the concerns and fears of our 73 members, but we’re absolutely determinedto show leadership and make proposals with our members’ backing on what thefuture structure should look like and move forward sensibly,” he says. Related posts:No related photos.last_img read more

Adjunct Instructor, Foundations of Education

first_imgOrganizational Overview Job CategoryAdjunct – Teaching Additional Information Quick Link Posting Details CampusMonroe Park Campus At VCU, we Make it Real through learning, research, creativity,service and discovery — the hallmarks of the VCU experience. Apremier, urban, public research university nationally recognized asone of the best employers for diversity, VCU is a great place towork. It’s a place of opportunity, where your success is supportedand your career can thrive. VCU offers employees a generous leavepackage, career paths for advancement, competitive pay, and anopportunity to do mission-driven work. Sensitive PositionNo Resource CriticalYes Master’s Degree or licensure, certifications and/or professionalexperience required in the content area Job Open Date06/12/2020 Hours/WeekVaries Description of the Job Normal work daysVaries The Virginia Commonwealth University School Education is recruitinga pool of adjunct faculty for 2019-2020 course sections within theDepartment of Foundations of Education. This pool will be utilizedon an as-needed basis. You may resubmit your application each year.Those selected for an interview will be contacted by the departmentdirectly.Position duties include:1) Meet all designated course instruction guidelines.2) Grade assignments and exams in a timely manner based oninstructions/rubric provided.3) Respond to student inquiries within 24 hours. 4) Submit finalgrades according to School policy. Does this position require a pre-placement medicalassessment?No Preferred Qualifications Remove from posting on or before05/31/2021 Doctorate in content area and previous higher education teachingexperience preferred. Does this position provide patient or clinical services to theVCU Health System?No Is any portion of this position grant-funded?No Job Code/Title The School of Education values the following as our culturestatement, ‘The School of Education (SOE) recognizes that trustamong all members of the SOE community is the foundation of apositive work climate. Realizes that our wellbeing as aninstitution depends upon the wellbeing of our members. Respects allmembers, new and continuing, regardless of status. Values honestcommunication and finding ways to respectfully address difficultissues. Strives to listen without bias and search for commonunderstanding. Is committed to equity, fairness and a level playingfield for all of its members. Knows that the SOE community thrives,because of diverse viewpoints and areas of expertise. Fosterscollaboration, collegiality and mutual support among all members ofits community.’ Please describe ways in which you have worked tofoster this type of culture in the professional workplace or inyour everyday life.(Open Ended Question) DepartmentSOEFoundations: Dept Open Until FilledNo Supplemental QuestionsRequired fields are indicated with an asterisk (*). Position TypeAdjunct – Teaching Working TitleAdjunct Instructor, Foundations of Education Position NumberJ00001 Special Instructions to Applicants Anticipated Hiring Range$1,100 per credit Normal work hoursVaries Recruitment PoolAll Applicants Required Qualifications Optional & Required DocumentsRequired DocumentsCurriculum Vitae (CV)Optional DocumentsCover Letter/Letter of ApplicationOther Documentlast_img read more

Five Deadly Sins of Website Design

first_imgNonprofit organizations make many mistakes when it comes to the design, presentation and content of their websites. Here are the five deadly sins we commit:Too egotistical: The home page is too often simply an About Us page. It should not be an electronic brochure with your mission statement. It should speak to the user’s values, interests and desires. It’s not “about us,” it’s “about them.”Too meek: There is often no clear call to action on nonprofit pages. Grab a friend or relative, sit them down in front of your website home page, and count how many seconds it takes them to find and click on your Donate button or find another way to do something. If it takes them more than two seconds, you need to place your button in a far more prominent position. Make it central to the page. Make sure it is above the fold. Make it big. Make it colorful. Make it impossible to miss.Too laid-back: Too often, there’s no reason to act now – as opposed to later, or never. You want to inspire someone to act right now, but that can be hard to do if there’s not an urgent crisis to address. Create a sense of urgency for donating by creating a campaign with a goal and deadline, matching grant, or appeal for specific items or programs that are highly tangible.Too dodgy: People want to know where their resources will go if you support them. You must inspire trust. Where will the money go? What impact will result? What lives will be saved, what credible goal will be achieved?Too short-sighted:  Recognize that getting clicks requires cultivation. While you want someone to take action right away, it’s important to remember that it takes time to cultivate people.  Be sure your website includes a way to capture the email addresses of visitors so that you can build a relationship with visitors and turn them into donors in the future.  A newsletter is not very exciting; give people a more compelling reason to surrender their email addresses.last_img read more

Synching your online & offline marketing

first_imgHere is today’s fundraising and marketing tip from Network for Good! You can sign up to receive them via email here.Online fundraising only makes up a portion of your overall marketing plan. It’s not a stand-alone initiative–it’s an integrated part of your communications strategy. Not only is your strategy multi-faceted, but your donors are too! Below, check out our tips for integrating your offline and online tactics to best reach your donors across all channels in your online plan: Offline Mailing Tips: •Ask your donors their preference. No, we’re not talking about pizza toppings or movie genres. Reach out to your donors and find out what communications and donation options they prefer. You may think the majority of your folks are strictly offline (or exclusively online). Don’t assume! Get to know them! •Send a cultivation mailer to your lapsed donors inviting them to visit your website. Direct them to a special page on your site that makes an appeal for why they should make another gift. Learn how to make this landing page compelling. •Use email to boost direct mail response. Remember: Your donors hang out in multiple channels, and you want to give them options. You can email your subscribers telling them to watch the mail, or wait for the call. You can also try following up a special appeal with an email, saying, “We hope you read our recent letter, just click here to make your donation online today. It’s convenient and saves us money.” The first renewal effort might be conducted by email, followed by the usual multi-letter series, and eventually a phone call. •Develop a program to gradually gather the e-mail addresses of direct-mail donors who want to add email to their communications with you. Test asks in the direct mail (P.S., buckslip, reply device, etc.) and track response to find the most effective and least expensive ways to gather e-mail addresses without depressing gift response. •Follow up with email. Email is the fastest and cheapest way to let your donors know what happened after they donated. If your donation appeal made the situation seem urgent, your donors will be left scratching their heads if they don’t hear anything else from you about it. •Create complementary content. Entice donors reading your printed communications to visit your website for “exclusive” content. Not sure what to offer? Maybe you have educational tips (“Download 10 tips for managing your diabetes!”) or other downloads of content people can’t get from a postcard or letter. Tips for Other Channels to Consider: •Events. Having a fundraising walk? Hosting an educational program? Create an email list sign-up sheet to capture in-person email opt-ins. •Marketing collateral. Craft your call to action on your brochures and handouts–and let that action have an online option! If you’re requesting donations, give potential donors the address/directions to donate online if they so choose. Remember: Include your website on everything you print/produce. •Business cards. In a previous article we advised building your email list in a variety of ways, including email opt-in information in your email signature. Next time you order business cards, why not include a small call to action? (Ex: Donate online at… Or, Visit our website to learn more…) •Phone calls. Did you just collect a donation over the phone? Does a donor want some follow up? Try this: After you finish a telemarketing call, tell the donor, “We’d like to send you a receipt to acknowledge your gift. The most efficient way is via e-mail – that way we don’t have to waste paper and postage.” (Thanks to the great Madeline Stanionis for this tip!)last_img read more

Examples of the Good and the Bad in Online Fundraising Appeals

first_imgYou can almost see the line over to Katya ‘89, who is marketing for good. Open it up and it says, “Haverfordians make a difference in the world through their support.” And it asks me to support the education of people like them. It’s about me, people I can help, and the difference we all make. I love this appeal because it connects to the reader literally and emotionally. It’s like looking in the mirror and seeing a reflection of myself – and my aspirations.What’s good: focusing on the donor. What’s bad: focusing on yourself. It doesn’t feel good to look at something that should reflect you and not see yourself. My alma mater, Haverford College, earlier this year sent me a bad email appeal. I lamented this poorly led, “all about us” missive. Here’s what it said:January 1 is New Year’s Day, according to the Gregorian calendar. Sometime between January 21 and February 21 is the Chinese New Year, also known as the Lunar New Year. Many cultures celebrate the New Year on the day of the vernal equinox, which is also when the ancient Babylonians used to celebrate it. April is the month of the Nepali, Thai, and Cambodian New Year’s celebrations, among others. And at Haverford, when the calendar hits July 1, it is the new fiscal year!The last fiscal year was one of unprecedented success for the Haverford Fund, with 52% of our generous and loyal alumni contributing $4.2 million dollars!The 2007-2008 fiscal year promises to be an exciting year on campus, with the arrival and inauguration of Steve Emerson ‘74 as president. We hope to show him how committed the alumni body is to the current life of the College by sustaining and improving upon last year’s great success by increasing our participation to 53%!Why do I care about these dates, the fiscal year or the development department? What does this have to do with me? I looked at this appeal and I did not see myself. I did not recognize the do-gooder, warm institution I remember.Later in the year, Haverford sent me a fantastic mailed appeal this week that is gold-standard marketing. I looked at this and I saw myself; literally.last_img read more

Photo Tips for Nonprofits

first_imgCaptionsJust a few words about captions. Every photo and graphic needs a good caption. Captions should be concise and tell a story about the photo. Editors need to understand what’s in the photo and why it is important. Give them some background information on your company and write the caption in newspaper style — describe the who, what, why, when, where and how. In addition to helping editors, all this information will optimize photos for search engine pickup. You should also identify people in the photograph Left to Right. Include the hometowns of the people pictured, to increase interest in your photograph among papers that cover those hometowns. You will want to include as much information in the caption as possible, but try to keep it concise — 80 words is the wire service standard. Article provided by PR Newswire’s Nonprofit Toolkit, an educational resource devoted to Non Profit public relations. Visit the Nonprofit Toolkit today and receive a waived annual membership ($195 value) and more than $2,000 in discounts and free services. Headshots: For personnel announcements, you should include a headshot of the executive. Headshots should be well lit and can be done on a solid background or as an ‘environmental headshot’ where the person is shot in their office or outside.   For environmental headshots, be sure to emphasize the person and not the surroundings.Event Photos: Photos taken at events should highlight the theme of the event including any persons speaking, a rally, group projects, etc. Avoid large staged group shots. General Photo Tips Other IdeasOnce you have a selection of photos you must decide how to distribute them to the media. That is where PR Newswire comes in because that is PR Newswire’s business — distribution of information to the proper media points. Your PR Newswire account executive can help you with distribution suggestions and walk with you through the simple, but effective, technological steps that will get your pictures to the right editors.  To ensure that your photograph can be used by print media, you need to supply a high-resolution photo that looks great when printed in a newspaper or magazine. The standard requirements among the wire services and newspapers are a length of 9 inches on the longest side and 300 dots per inch resolution. If this all sounds like a foreign language to you don’t worry PR Newswire’s Photo Desk is here to help. Additional Tips to RememberKeep a supply of portraits of company officials handy, but do not limit these to only headshots. Action portraits make more of a statement.Do not make 500 prints of your picture and send it out through the mail. Most photo editors at media outlets prefer to receive photos digitally from a distributor like PR Newswire.Forget black and white photos! Color pictures are used almost exclusively on the front pages of newspapers, always on TV and throughout magazines. Using Photos to Convey Your MessagePhotos should be an important part of any organization’s publicity program. Photos help to brand a news release and make it stand out from the crowd.The checklist for any company planning a publicity effort must include an item for photos. The final decision in a given case may be to use a photo element in the publicity program, or it may be to NOT use photos but the issue should be discussed for every publicity effort. Below are some tips to make your photo usage successful. Visit the Nonprofit Toolkit today and receive a waived annual membership ($195 value) and more than $2,000 in discounts and free services. Quality is Key – Hire a PhotographerThe next step is to hire a good photographer. A good photographer may be costly but it is the best money you can spend. If the pictures are not shot correctly, the whole photo effort will be wasted.  To determine the quality of the photographer, ask to see his or her online portfolio. This is a collection of their photographs. You might also ask to see pictures from their last several shoots.   If you believe that the pictures are the kind of pictures that will tell your story, you have your photographer. If you are not pleased, consult another.   Once you have the photographer lined up, spend time explaining just what you expect from the pictures, what story you are trying to tell and what message you want to deliver to readers and others who will see the photos. Too often, photographers are poorly assigned, uninformed and therefore make poor pictures.Need a photographer? PR Newswire has a global network of photographers who can get you that perfect shot.last_img read more

The totally annoying, often wonderful lack of control you have in the social web

first_imgI’m reading Dave Evans new book, Social Media Marketing in an Hour a Day. It’s excellent. Even though I consider myself somewhat knowledgeable in social media, and even do trainings on the topic, there is so much I’m learning. I highly recommend it, for everyone from beginners to intermediate social media folks. I also recommend Allison Fine’s book (“Momentum”) if you want more of the background on the social web.Here’s a key point Dave makes far more eloquently than I ever have: “You’ve got to give up control in order to gain a presence in the conversations that matter.”What he means is, you can’t control the conversation online. And that conversation REALLY matters. To be a part of it, you have to cede control and listen, then participate. And you have to do so honestly. Because disclosing who you are is key to building trust.I say this all the time, less succinctly, but I’ll admit this is easier said than done. When you experience this lack of control, it is not fun or easy. It’s often irritating. But you have to do as he says, and over time, you’ll appreciate the experience and its value.I’ll give you a personal example. A few days ago, you may have read my post, The Perils of the Pre-Ask. My point was as a marketer, you should always ask directly for something. You should not just talk about yourself or have “awareness” as your goal — you should always be focused on getting someone to act in some way. It got picked up in a few places. Peter Panepento of the Chronicle of Philanthropy’s Prospecting Blog interpreted my post this way: that you should always ask people for money. Then a bunch of people understandably assumed this is what I was saying and that I don’t believe in cultivating relationships or asking for something other than money. This killed me, since I’m constantly telling folks NOT to treat donors like ATM machines. It was painful. It was annoying. I wanted to yell at Peter for starting the whole thing (sorry Peter, I’m your fan, but I’m just being honest and holding myself up as a case study.) But I didn’t. Because that would be wrong. He was taking my premise, riffing on it and generating a conversation, and that’s what blogging is about. Kivi picked up Peter’s pickup, adding her own comments, which made me happier.This is CONVERSATION.So I went onto Peter’s blog, identifying myself clearly, thanking the commenters, agreeing with some of their key points, and explaining the interpretation of my post was not what I was trying to say. (Sadly, I did this a day late because I’m behind on my day job, so that’s not best practice, but better late than never.)I also sent Peter an email personally (because I know him) and said thank you for the post — and clarified my point.Now I’m continuing the conversation here.That’s social media. I’m a participant, just like anyone else. So “all” I can do is to participate.The good news, while that being “just” a participant can feel powerless, it’s quite powerful. Honestly and directly and openly being a participant can have a really good outcome. Beth Kanter recently shared another example of this that I experienced. It’s a good read. Actually, everything Beth writes is good. So read her blog regularly if you don’t already.The moral of the story? Participate, in the good and the bad, openly. It’s powerful stuff. If you listen, you learn. Those folks have much to teach you, and much to share. And while it feels dangerous at times, it’s more dangerous not to participate. As Dave says:“On the social web, your absence is conspicuous. Failing to participate retards the advancement of trust. In fact, it can increase the likelihood of mistrust.”last_img read more