first_imgAt the Independent Sector session, “Developing Online Simulations, Creating Real World Change” Stephen Bennett, President and CEO of United Cerebral Palsy discussed their game for simulating care giving – Ruby’s Bequest. I liked some of the principles he used to design the game. They apply to just about anything online. I paraphrase them here:1. Don’t create a new destination if you want to reach a lot of people from the get-go2. Connect existing groups already predisposed toward your issue3. Let people stay where they are virtually when they interact with you4. Make it easy for people to engagelast_img

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