first_imgAh, the tricky topic of all relationships: commitment.I don’t have much wisdom to offer on the romantic front, but a new study from Donor Voice has valuable insights on how to increase donor commitment. (Full disclosure: I’m an advisor to and fan of the study.) The study looked at the dynamics of donor relationships to charity – and found that what works in love also works in fundraising. I’m including the full summary here, but the key headlines are:* It’s worth trying to make donors more committed – because they give more when you do.* To increase their commitment, there are 7 key things you need to do.Make your donors feel:1. You are effectively trying to achieve your mission2. They know what to expect from you with each interaction3. They are thanked promptly4. They have opportunities to make their views known 5. They are part of your important cause6. Their involvement is appreciated7. They receive information showing who is being helpedDo these things. It’s worth it! For every 1,000 donors moved from low to high commitment, Donor Voice says you can expect $200,000 in increased revenue. Donor voice donor commitment study_2011 executive summary.docx View more documents from DonorVoicelast_img

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