first_imgAt Network for Good we spend a lot of time analyzing what makes an ask more effective, as a really good fundraising appeal is so crucial for nonprofits to connect with supporters and inspire donors to give. Our CEO, Bill Strathmann, is a big fan of alliteration and recently shared four T’s for effective appeals. Here’s how they add up to a better message that works: Timely: Your appeal needs to have a sense of urgency to move donors to act now. Let them know what will happen if they give immediately—or what might be lost if they don’t.Touching: Effective fundraising taps into the emotional and personal reasons for giving. Your fundraising appeal must inspire your reader to feel something if you want them to take action. Compelling photos and stories help make your message come to life.Trustworthy: Once you’ve inspired donors with emotion, they need reassurance to follow through with their donation. Build trust by including trust icons, testimonials, and sign your appeal with believable and relatable messenger. Tangible: What will happen if someone gives? Show concrete results and the specific impact of a gift. Donors want to know that they can make a difference. Make it easy for them to see how their donation matters.Want to take your nonprofit’s fundraising appeals to the next level? Our latest ebook will help you do just that. Download your free copy of “How to Write Amazing Fundraising Appeals” to learn how to take your fundraising letters from fizzling to sizzling. Plus, you’ll get a step-by-step template and cheat sheet that makes writing your next appeal a piece of cake.last_img

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