Today’s guest star is the smart, savvy and charmingly snarky Mark Rovner of Sea Change Strategies. His blog is good reading, and this post (and DEFINITELY the white paper) is worth your attention.When it comes to marketing, bulls*@t has seen better days. The evidence is coming in fast and furious that a new emphasis on authenticity is coming to dominate the public landscape — from reality shows to Youtube to anti-brands.In the fundraising realm, declining donor loyalty may be a sign of revolt against much of the technique-driven garbage that is sent out in the name of small-dollar fundraising.There is nothing about the Internet that makes communications inherently more authentic than TV or direct mail. There is no shortage of bullshit online. But the Internet does offer new opportunities to humanize fundraising in a genuine way.Following is an excerpt to the first chapter to the whitepaper Sea Change just released, ostensibly on year-end fundraising. But what it’s really about — what Sea Change hopes to become known for — is changing the conversation with donors for the better.[And by the way, authentic doesn’t mean boring, just as bulls@#t doesn’t necessarily mean fun.]From “A Procrastinator’s Guide to Year-End Fundraising” — four ways to build donor passion• Tell your organization’s founding story once a year. Communications guru Andy Goodman calls this one of the “sacred bundle” of stories – a profound reminder of the deep values and moral struggle that gave rise to your organization’s existence.• Have a genuine cultivation strategy and calendar. Send emails to donors that thank them, that report back on how you’ve spent their money, and then offer an inspiring anecdote or factoid. You can’t thank donors enough, and chances are, you don’t. Make it a point not to ask for donations in these communications.• Ask your donors for their feedback and opinions on a regular basis. Remind them that you know there are people behind those email addresses.• Offer periodic live chats or phone-in briefings with your CEO. This is a staple of major donor fundraising, inexplicably absent from the online giving scene.• Offer real-life glimpses into the life of your organization. We are entering an era when authenticity is arguably the paramount value in marketing communications – a potentially massive shift from the fakey-fake formula that still guides most direct mail. One recent example: a brief, affecting and heart-felt thank you video by Amnesty International staff.
ShareEmailPrint To learn more, read: Posted on May 21, 2015June 12, 2017By: Kathleen Hill, Maternal Health Team Lead, Maternal Child Survival Program/Jhpiego; Neena Khadka, Newborn Team Lead, Maternal Child Survival Program/Save the ChildrenClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)An important side event at this week’s 68th World Health Assembly celebrated two reports – The WHO report on Strategies Toward Ending Preventable Maternal Mortality (EPMM) and the Every Newborn Action Plan Progress Report (ENAP). These two reports contribute to the Global Strategy for Women’s, Children’s and Adolescent’s Health.The WHO EPMM report, representing the culmination of 2 years of collaborative stakeholder consensus work, lays out principles and strategic objectives for ending preventable maternal mortality by 2030. The 2015 ENAP report summarizes exciting progress to advance newborn health since formal endorsement of ENAP 1 year ago at the 67th World Health Assembly.The highest risk of maternal and newborn death occurs during labor, birth and the 24 hours following birth when nearly half of all maternal and newborn deaths and stillbirths occur. Nearly 800 women still die every day from treatable complications of pregnancy and childbirth and 2.6 million stillbirths occur each year. 1/3 of all newborn deaths (>1 million) occur on the first day of life. Most of these deaths (99%) occur in low-resource settings in sub-Saharan Africa and Southeast Asia and are linked to inequitable access to and quality of essential health care services within and across countries.Through the inputs of many stakeholders, EPMM and ENAP lay out complementary targets, principles and strategic objectives for ending preventable maternal and newborn deaths by 2030 and 2035. Common principles focus on equity, country leadership, integration of care for mother and baby, accountability, human rights, quality, universal coverage and measurement to ensure that every birth and death is counted and to drive improvement and accountability.ENAP and EPMM strategic objectives promote equitable coverage of evidence-based interventions proven to promote health and prevent leading causes of death and disability for every mother and newborn. The world must now accelerate efforts to close the “know-do gap” to go beyond “doing the right things to doing things right” for every mother and every newborn in the messy real-life health systems that deliver care for mothers and newborns (EPMM, p. 16). Achieving this imperative will require unwavering and laser sharp collaboration between global and country stakeholders, building on gains in the Millennium Development Goal era. In collaboration with partners, USAID’s flagship Maternal and Child Survival Program (MCSP) supports countries with the highest burden of maternal and child mortality and morbidity to improve equitable coverage and quality of evidence-based family planning, maternal, newborn and child health interventions at household, community and health facility levels.MCSP-supported maternal and newborn programs apply local health systems strengthening, community platforms and quality improvement approaches to strengthen integrated antenatal, Day of Birth and postpartum care packages for mothers and newborns, with a strong focus on timely family planning services. These approaches emphasize continuous improvement to overcome local bottlenecks and the routine use of data to drive and monitor improvement and accountability. The Day of Birth package prioritizes routine high-impact interventions essential for every mother and newborn, additional interventions tailored to local context such as elimination of mother-to-child transmission of HIV and monitoring for and prompt referral and/or definitive management of life-threatening complications.MCSP continues to deliver for women and children by collaborating with global and country stakeholders to advance EPMM and ENAP strategic objectives to end preventable deaths for every woman and newborn by 2030/2035.This post originally appeared on Johns Hopkins’ Global Health Now.Share this:
Los Angeles, California – Abingdon Watches is proud to present the first aviation watch made for women, available this fall at www.AbingdonWatches.com.Founded by female pilot Chelsea “Juice” Welch, Abingdon Watches fulfills the needs of the growing population of women involved in aviation who want a quality watch that is designed specifically to function for aviators and display a chic sense of feminine style.Abingdon’s watches feature all of the tools a pilot needs, including a Zulu time conversion function, E6B flight computer, chronograph, anti-glare overlay, and luminous hands for those night flights.“More women are flying today than ever before and the aviation watches available are just too big and bulky for a lady’s wrist,” says Welch. “We want to give women the opportunity to have a watch that is more feminine looking but functions as well as any other aviation watch – if not better.”The first two models, Amelia and Jackie, can be viewed and ordered online now at www.abingdonwatches.com and will begin shipping November 2007. Their retail value is between $250.00 and $400.00 USD. Orders must be placed now to ensure reservation for the holiday season.Abingdon Watches is a watch company specializing in aviation watches for women. It began with a young student pilot, Chelsea “Juice” Welch, who decided to adapt the typically masculine E6B pilot watch platform to suit the feminine sensibilities of her and her fellow female pilots. The company’s philosophy is one that aims to benefit women all over the world involved in aviation – be it recreationally, commercially, or militarily – as well as frequent travelers, with an underlying message of sisterhood.