There was a kaleidoscope of colours and mixture of people from all walks of life at the National Park on Thursday as Guyanese turned out in their numbers to celebrate 181 years of Emancipation in unity. The blue skies were covered with thick clouds for most of the day which kept locals cool as they flowed into the Park to get a glimpse and taste of the rich African culture.There was obviously the smell of cook-up rice, along with other delicious delicacies.Besides the attractive colours, the flavours brought to Guyana all the way from Africa were widely celebrated by all walks of life.People were seen purchasing and indulging in dishes such as conkie, metemgee, and black and white pudding among a number of others.A few tourists who also visited the park expressed how happy they were to have stopped by with their families. They were seen taking photographs with locals and trying the famous Guyanese cook-up rice with fried fish.Families were all decked out in matching outfits as they picnicked in the warm afternoon sun, which barely peeked from behind the clouds.Guyana Times spoke with a member of an extended family as they picnicked in the Park. Merlin Kellman from Vigilance, East Coast Demerara, said she was having a great time with her relatives.“I’m here with my husband, my daughter-in-law, my son and my mother-in-law. We all came out to have a grand time and so far we are enjoying ourselves,” she said.Kellman said she usually visited the Park for the Emancipation celebration, but enjoyed her own cook-up featuring salted beef, pickled pork and even some chicken.An elderly woman, Pamela Gittens from East Ruimveldt, Georgetown, said she enjoyed herself as she performed a song by the legendary Bob Marley, for the celebratory programme.Shelly-Ann David, of Diamond Housing Scheme, East Bank Demerara, who was at the Park with her family, stated: “I am here with my mother, my grandson and we are having a wonderful time. We come out here every year. I just love Emancipation. So far I am enjoying it, especially the food, I love the pepper pot and fancy African dishes”.While some persons were busy shopping and enjoying the various dishes and items on display, some were busy cooking, as ANSA McAL had its annual cook-up rice competition.The Brand Coordinator for Chief Products at ANSA McAL, Tammy Ramsay, explained that this year, the competition expanded greatly as over 30 competitors participated compared to 13 in their first year.They were competing for $100,000 in cash in each of the two categories – namely vegetarian and ‘obstacles’ cook-up. In the second category, participants were allowed to add whatever their special ingredients were.The competition was judged in the afternoon by three judges: Odessia Primus, Head of Carnegie; Ms Lee and Gordon Moseley.ANSA McAL Managing Director Troy Cadogan said he was extremely proud of the event and the excitement it brought to people from all walks of life.“We are actually part of all the festivals in Guyana, so we teamed up with ACDA (African Cultural and Development Association)…Cook-up is a very widespread thing in the Guyanese culture and we felt that cook-up is good and Chief (company), which is our partner, have a cook-up seasoning and they were willing to partner with us,” Cadogan noted.In another section of the Park was ACDA’s cultural programme during which persons were entertained with songs, dances, poetry and a number of other items.The delegates for the Miss Emancipation Pageant were also present at the event.Emancipation is also referred to as Freedom Day in Guyana.In August 1833, the Slave Emancipation Act was passed, giving all slaves in the British Empire their freedom, albeit after a set period of years. It came into force on August 1, 1834, but it was not until August 1, 1838 after serving a four-year Apprenticeship that enslaved people in the British Caribbean finally gained their freedom.
DA eyes importing ‘galunggong’ anew Don’t miss out on the latest news and information. San Miguel, though, will plunge back into action in ongoing import-laden Commissioner’s Cup starting June 5 against NorthPort.It gets busier from there for 6-foot-11 Fajardo with Gilas Pilipinas duties coming up as the country braces for the 2019 Fiba World Cup.Sports Related Videospowered by AdSparcRead Next Since winning the 2019 PBA Philippine Cup crown last May 15 in a conference where he also bagged the Best Player and Finals MVP awards, Fajardo has been spending his off days on the sea. Cayetano: Senate, Drilon to be blamed for SEA Games mess It is a well-deserved respite for Fajardo, whose Beermen had just survived a tough showdown against Magnolia Hotshots in the finals which went to seven grueling games. ‘Rebel attack’ no cause for concern-PNP, AFP Trending Articles PLAY LIST 00:50Trending Articles00:50Trending Articles01:42Despite decorated career, June Mar Fajardo is not yet done: ‘I don’t want to be stagnant’02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krauss Catholic schools seek legislated pay hike, too After the Game 7 win, the Beermen star center immediately went home to his hometown Cebu, where he has been hanging out with his family doing all sorts of fun things while aboard a boat.“For the rich there is therapy pero for the rest of us there is fishing!” said Fajardo in one of his photos showing off his catch.“Not only do you have fun, you get free food too!” he added in Cebuano. MANILA, Philippines– June Mar Fajardo is making most of his hard-earned break. LATEST STORIES MOST READ Ethel Booba twits Mocha over 2 toilets in one cubicle at SEA Games venue ADVERTISEMENT View comments La Salle switches to half-court style under new coach Gian Nazario Two-day strike in Bicol fails to cripple transport Duterte wants probe of SEA Games mess Private companies step in to help SEA Games hosting
As promised in yesterday’s post, Bryan at Collective Lens has been kind enough to provide these tips, as well as these stunning photos, generously shared by the talented Shehzad Noorani and Kathy Adams.copyright Shehzad NooraniSathi’s (8 years old) face is blacked with carbon dust from recycled batteries. Often she looks so black, that children in her neighborhood call her ghost. She works in battery recycling factory at Korar Ghat on the outskirts of Dhaka. She earns less than Taka 200 ($3.50 approx) per month.Kathy Adams, Empowerment InternationalLook Mom, I CAN count! Empowerment International works with not just students in Nicaragua but also their parents. Getting the parents involved and supportive of their child’s education is one key to success in completing at least primary school (in a nation where only 50% of the enrolled 1st graders complete 5th grade).– Use photos to tell a story. “A picture is worth 1000 words,” as they say. Imagery can go much further than written text to bring out the events and emotions of a particular cause or issue. One photo can describe a pressing situation, warm the heart of the viewer, or cause your audience to react and respond. Furthermore, with multiple photos organized into a photo essay, an entire story can be told from the big picture to the smallest details in an efficient and effective manner.– Use photos to grab the attention of the viewer. In today’s media-driven society, words alone can not compete for the attention of your desired audience. With television, movies, YouTube, texting, and millions of competing websites, your message must make an instantaneous impact. This is especially true if you are vying for the attention of today’s youth. If your message is text only, you should not expect most people to read more than five sentences. Lead with a powerful photo.– Use photos to create an emotional impact. Human faces attract the viewer’s eye faster than any other subject matter. Use this to your advantage, and display photos that showcase the human impact of an important issue and the work that your organization is doing around it.– Copyright issues are extremely important. If you see a photo on the web, you are most likely not allowed to use it. The photographer has full copyrights to the photo unless otherwise noted. However, it doesn’t hurt to ask for permission! Many photographers would be delighted to hear from you, especially if you’re using the photo for a good cause. Keep in mind that the production of good photography costs money and is a career for many people. Also, many websites such as Collective Lens and Flickr allow photographers to mark their photos with Creative Commons licenses, and then allow the public to search for photos marked with these licenses. These licenses allow others to freely use the photos, but only under certain conditions, and always with attribution. For example, a photo marked with a Creative Commons Non Commercial license (CC-BY-NC) can not be used for commercial or advertising purposes. However, it is permissible to use it in an editorial story. It is also important to note that the people in the photos have rights as well. If a photo is to be used for commercial purposes, then every identifiable person in the photo must sign a release. If a photographer does not have releases, then he or she should have marked the photo with a Creative Commons Non Commercial license. Sometimes copyright rules can get complicated, but don’t let that deter you from asking questions if you have doubts about a photo. If all else fails, email the photographer and ask for permission.
You might be breaking the law. According to the CAN-SPAM law, if someone requests to be removed from your list, you must do so within 10 business days. Most people who send their emails from their desktop computers don’t have scripts to help them automatically process unsubscribe requests. They simply ask people to “reply with unsubscribe in the subject line.” That’s prone to mistakes, and potentially a CAN-SPAM lawsuit from the FTC. You’ll easily organize and manage your subscribers while you grow your audience the right way. The ease-of-use: Our intuitive interface makes even the most sophisticated email-marketing features easy for anyone to use, saving you time and effort and allowing you to let non-technical staff members help you manage your lists, content and account. And if you are using Network for Good’s DonateNow, you can see the fundraising results from your email campaigns right in your donation reports. You’ll easily create stylish campaigns and let EmailNow’s engine and relationships help you get great results. Your emails will get into your supporters’ in boxes because a team of deliverability experts keeps you off spam lists. You just hit send.Starting at just $29.95/month, EmailNow is an affordable and reliable email messaging service for nonprofits today. And most importantly, EmailNow is not like the other various programs designed to help you manage your customer and member email communications. What sets us apart? Here are four reasons: Send emails to thousands of recipients, and you’ll get all the bouncebacks and autoreplies from them. So much for free time! Will you be able to manually process them? Hard bounces (i.e. bad/incorrect addresses) should be removed from your list immediately, or your email address will be blacklisted by ISPs. Soft bounces (i.e. server timeout, full mailbox, etc.) should be retried a couple more times before removing them. Your emails may look terrible. Outlook sends HTML email in such a way that it only renders properly for other people using Outlook. What about all of your other subscribers who use another email client, like Yahoo!, Hotmail, Gmail, etc.? According to a recent survey, 54% percent of recipients opened their email in webmail, while only 27% used Outlook. The effectiveness: We focus a lot of time and attention to make sure we’re getting the highest rate of delivery possible. And that puts our nonprofit clients in the best position possible to stay connected with their supporters and turn those supporters into volunteers and donors. The relationship: We understand your email marketing needs because we are a nonprofit, and whether you’re just getting started or you have a question about a campaign or its results along the way, we stay involved to make sure you’re getting the most out of EmailNow. You’ll see how your audience members responded and use that knowledge to create more effective campaigns. You won’t know if anyone is reading your emails. Outlook and other desktop email applications don’t come with tracking tools to show you how many people opened and clicked your campaigns. How can you tell if your messaging is effective? How do you know if people are reading your information or just “filing” it in an email folder or the trash?Send Email the Right WaySo what’s the right way to send HTML email newsletters? Consider EmailNow, an email marketing service designed just for nonprofits.EmailNow (powered by Emma) was built by email marketing experts to do the tough stuff for you. It allows you to send beautiful email appeals without having to become a designer, a software engineer or someone who knows HTML or CAN SPAM laws. The secret? We built in all the expertise you need right into EmailNow and then priced it right. We’re a nonprofit that understands that’s what other nonprofits need. Here’s how EmailNow makes managing your email campaigns a snap: Say hello to your recipients spam, junk or bulk mail folder. If you send attachments with your email, you are increasing the likelihood of your email being marked as spam. In addition, if you put your email list in the TO: or CC: field, that’s a recipe for chaos. Not only do people not like their email address shared with others, all it takes is for one subscriber to click “reply-to-all” then you’ve got communication pandemonium. Think the BCC field is the answer? Sorry to disappoint, but chances are your email will end up in the recipient’s spam, junk or bulk mail folder. How do you send emails to supporters and others who want to hear from you? An email marketing tool built with nonprofits in mind?Gmail (Google Mail)Microsoft Outlook?Carrier pigeons?If you answered anything but the first in that list, we’re here to sound the “bad idea” alarm. (We won’t get into why carrier pigeons are a poor decision… Let’s just say their delivery time isn’t up to snuff and clean-up is a nightmare.)Let’s talk about Outlook, Gmail, etc.Many nonprofit organizations get started with email marketing by sending out e-newsletters via Outlook, Gmail or one of their many cousins. But beware; there are rules, caveats, landmines and poison darts-ok, so we have a bit of a flair for the dramatic-awaiting the nonprofit using these email clients for email outreach.While these are fine solutions for 1-to-1 email, they weren’t designed for sending email newsletters or fundraising appeals to groups of people. Here are six reasons why using Outlook (or something similar) for a nonprofit’s email marketing is a recipe for disaster: You may get blacklisted. If you send too many emails from your own computer, your internet service provider (ISP) may think you’re a spammer and will most likely block you. The price: EmailNow is designed with small to mid-sized nonprofits in mind, so we’ve priced it that way, too. With affordable setup and monthly pricing, EmailNow is just as affordable as it is easy, particularly when you factor in the extensive features and unlimited customer support.We’d Love to Tell You MoreEmail us at email@example.com or give us a call at 888.284.7978. One of our online fundraising specialists is waiting to introduce you to the easy and affordable world of email marketing with Network for Good’s EmailNow powered by Emma. Learn more about EmailNow.
Things seem to be falling apart all around us and it can seem that our organizations are going to fall apart also. But, how bad is it for nonprofits? And what can be done to strengthen our fundraising programs so that we can survive and maybe even grow?Check out this archived presentation to:Understand what this current economic situation will do to your fundraising and how to take advantage of the opportunities inherent in this chaotic environmentLearn three or four things you can do immediately to raise money between now and the end of the yearKnow what are the main weaknesses of your own fundraising program and what you should do to address themAbout our speakerKim Klein is internationally known as a fundraising trainer and consultant. She is the founder of the bimonthly Grassroots Fundraising Journal. She is also the author of Fundraising for Social Change (now in its fifth edition, 2006), Fundraising for the Long Haul (2000), which explores the particular challenges of older grassroots organizations, and Ask and You Shall Receive: A Fundraising Training Program for Religious Organizations or Projects, Raise More Money (2001) which she edited with her partner, Stephanie Roth, and Fundraising in Times of Crisis (2004). Widely in demand as a speaker, Kim has provided training and consultation in all 50 states and in 21 countries.
When the National Women’s Law Center first applied for a Google grant – $10,000 worth of free advertising each month through Google’s AdWords program – my co-workers and I knew it was at least worth trying. It was free, after all.While we didn’t know what to expect from the program, once we got going we were amused by the idea of the $10,000 limit. Google AdWords charges are calculated on a cost-per-click basis. Check out the official guidelines. So to spend the full $10,000 monthly budget we’d been granted, we would have to generate $330 worth of clicks every day. Each click can cost up to $1, and we couldn’t imagine that our ads would ever generate 330 clicks in a single day.But a few months later, we were seeing our AdWords click-through rates of 600 per day. We were meeting that $330 a day budget, and sometimes even exceeding it by a few dollars. Now, we’re seven months into our Google grant, and with it we’ve been able to bring in more than 2000 new members to our e-mail database – with a cost-per-acquisition of zero. Not counting staff time, of course. Making Google Grants Work for YouIf your organization has been awarded a Google Grant but has not had much success yet, in terms of getting clicks or using your budget, then here are some suggestions:If you only have one campaign set up now, create multiple targeted campaigns and spread out your budget between them. Then, pay attention to which campaigns are getting the highest click-through rates and allocate more of your budget to them.Make sure your landing pages have a way to get visitors engaged – a sign-up box, a donation form – and that you’ve set up conversion tracking so you can find out which keywords and ads are leading visitors to complete those forms.Be timely. When your issue is in the news, start running ads on it, or tweak your existing keywords and ads to match the searches people are likely to be running. And plan ahead for holidays and other events. If your organization is offering Valentine’s Day eCards, start running ads now on Valentine’s Day-related keywords.Above all: Experiment. You’ve been given $330 a day to play with. Aim to use as much of it as you can. Run ads on everything you can think of. Throw the spaghetti at the wall and see what sticks. And once you’ve found some ads that work for your organization, keep on experimenting. Getting StartedWhen our grant application was approved, we got to work right away. Our first step, after reading through the Google-provided “Google Grants Beginner’s Guide,” was to edit the ads that were currently running to make sure they fit our messaging.Choosing the KeywordsNext, we held a series of brainstorming sessions to come up with our topics and keywords. NWLC works on a wide range of issues, so we invited program staff, as well as our communications and outreach team to suggest search terms. We used Google’s helpful Keyword Tool to help fill in the gaps.We had to be careful to include keywords that matched both our internal policy-speak and the common terms for which people might be searching. For example, although NWLC always uses the term “child care” rather than “day care,” we used them both as keywords.Writing the AdsNext, we had to draft our ad text. Because Google Grants can’t be used for direct advocacy, our standard “Contact your lawmakers about this issue today!!!”-style messaging needed some finessing to make it Google-friendly. And fitting our standard talking points into Google’s very strict character limits required some very creative punctuation, to say the least. For example, a typical NWLC field message about child care and Head Start programs might read something like, “Congress is considering whether to include much-needed funding increases for child care, Head Start, and other key domestic programs that support women and their families. Please urge your Members of Congress to support these vital programs.” That’s 241 characters long. Once we took out the direct advocacy request and edited it down to an appropriate AdWords length, our 79-character ad read: “Child Care and Head Start: Learn more about why they deserve America’s support.”Campaigns & Landing PagesNext we created a separate AdWords campaign for each of our issue areas – Poverty, Reproductive Choices, Employment, etc. We divided our budget evenly between the campaigns, and created customized landing pages for each of them. We planned to use the ads for list-building and promoting our resources, as well as for advertising job openings and increasing brand awareness, so all of our landing pages included links to resources and a sign-up box to join our e-mail list.Did It Work?Our initial results were not what we had anticipated. For example, even though pay equity has been in the news a lot lately, thanks to Congress’ votes on the Lilly Ledbetter Fair Pay Act, we didn’t see much in the way of impressions or clicks on the ads we ran on the issue. However, ads on some of our less timely issues, like child support enforcement, generated very high click rates.We also struggled with unexpected effects of Google’s algorithm, too. NWLC is well-known for its work on Title IX and gender equity in education, but when we tried to run ads on Title IX-related keywords, we quickly found ourselves priced out of the $1.00 CPC limit – even though, as far as we can tell, there’s only one other advertiser, a clothing store, running ads on those keywords.In our first month, we only “spent” $231 out of our $10,000 grant, and our click-through rate was only 1.08%. We still had to find our footing with the program, and to figure out which issues had the potential to generate clicks. And we had to get creative. Keywords like “health care” may have gotten us tons of impressions, but they were way out of our price range, while more targeted terms, like “insurance gender rating,” were affordable, but rarely searched. It took time for us to find that happy medium: terms people were frequently searching for that directly related to our work, but that weren’t already mobbed by other advertisers. Source: frogloop, care2’s nonprofit communications and marketing blog – http://www.frogloop.com/care2blog/
Download the transcript, slides & MP3 audio recording below!There’s more to online fundraising than a “Donate Now!” button. At Network for Good we call that the “Field of Dreams Syndrome” – assuming that if you build it, they [donors] will come. So how will you attract these generous supporters who are turning their attention to the Internet to make their charitable gifts? What’s your plan for the upcoming year?Join special-guest presenter John Kenyon as he takes participants step by step through the process of developing an online fundraising plan. What you can expect:What to include in your planStrategies and tips for creating an effective planExample of a nonprofit online-fundraising planAn opportunity to get your questions answeredAbout our speakerJohn Kenyon is a nonprofit technology strategist who has been helping nonprofits for over 18 years providing advice, teaching and writing about effective uses of technology. He has worn many hats throughout his career: author, training and consulting manager, private consultant, adjunct professor and featured speaker in the US, England, Australia and online. His consulting practice concentrates on strategic uses of appropriate technologies with a focus on leveraging the internet.
What is the number one reason donors become “one-time” instead of “recurring”?Donors cite the number-one reason for ceasing their support as this: It was the way I was treated by charity, from not being thanked an avalanche of needy appeals.You need a thank-you message that says to your donors, “you matter,” and, “let’s start a conversation.” Think of the old marketing adage: It’s cheaper to keep a customer (donor/supporter) than to find a new one.Here’s an example of a unique way to thank your supporters from Save the Children, a donor appreciation certificate: For a memorable way to thank your donors, stay true to your mission and reinforce that connection between your donor and the impact they help create.
Whether your nonprofit is considering switching email campaign service providers (ESPs)-or signing up for a service in the first place-there are a number of factors to keep in mind. The market is saturated with providers waiting in line to tell you why their service is superior.But, how do you choose a new vendor? How do you know whether it’s worth switching at all? (Just a note: When we talk about email campaign service providers, we’re referring to an email marketing service or tool used for sending messages to large audiences. This is not a discussion about personal email systems-Outlook versus others, and so on. Unclear why Outlook can’t work for both email scenarios, personal and mass marketing? Read on here.)How to Know if You Need a ChangeThere are two basic tip-offs that it’s time to say good-bye to your current email provider:When you’re no longer satisfied with the ESPWhen the ESP cannot meet your needsWhat might cause this discontent? Marketers may have more specific reasons: price, customer service, deliverability and/or a need for more integrated services. As marketers in the nonprofit sector, cost is generally toward the top of the list in the initial decision-making process.Here’s the problem with hinging your decision on price alone: Many people view email as an inexpensive resource, and they end up with a cut-rate service provider. You need to educate yourself before you “get what you pay for,” so to speak.Here are a few problem areas to keep an eye on:Recognizing deliverability problemsNot getting a high level of customer serviceMaking sure you have the opportunity to brand your emails, as opposed to using generic email templatesWhen to Give Your ESP a Second ChanceWhether you have reached the end of your rope with your current ESP or are simply considering shopping around for an alternative, here is a mini-quiz to determine if switching is the right move:Are you using all of the available tools and resources in your email campaign program? Many ESPs come with survey functionality, in-depth reporting and search and segments tools to help you hone your email messaging and bolster your overall email marketing strategy. Be sure you have a good handle on all of the tools you have prior to jumping ship – you may realize you need them and will miss them if you sign on with an ESP that does not provide them.Are you sure it’s the ESP’s fault? Take some time to evaluate whether your strategy or execution of your email marketing is failing due to the service or some strategic questions and uncertainties you have. For example, if your campaigns are experiencing a high bounce and/or opt-out rate, it may not be the fault of the ESP. Have you enacted permission-based mailing policies? What other list-building practices might you need to tweak?Steps to Take if You Do Make the SwitchHere is a quick checklist of activities to complete to prepare for a switch:Gather data on current e-marketing efforts and discuss what was lacking with the previous vendor.Ask colleagues and friends for references.Export invalid (bounced) e-mail addresses and opt-outs from the old ESP and import clean addresses to the new ESP.Create templates to keep consistency and implement a seamless transition for customers.A Potential ChoiceDid this article sum up some of your email frustrations? Poor customer service? Deliverability rates not up to par?Consider Constant Contact. Contact us to learn more.Adapted from an article in BtoBonline.com.
That blinking cursor on your screen is taunting you. You’ve set a deadline to send out this week’s (month’s/quarter’s) e-newsletter, but you haven’t progressed past “Summer Newsletter.” You’ve bolded this solo headline and played with italics. It’s blue… green… orange. Yeah, orange!You’ve entered the land of e-stalling–putting off the composition of your e-newsletter because you’re stumped for copy. Read on for five content tips to get your creative juices flowing and fingers typing.Here are five types of e-newsletter content that can work for both you and your readers.Success Stories. Report back to your donors and other supporters on what you are doing with their money and time by sharing some success stories. Even better, give your readers credit for that success and make sure they understand just how important they are. You don’t want to brag, but you do want to demonstrate that what you do really does matter.Back Stage Passes. Take your readers behind the scenes. Tell stories and report back on what you are doing from the insider’s perspective (but not too deep inside – we want the intrigue, without the tedium.)Next Up – and Fast. Remind your supporters what’s happening in the next few days. You need to create a sense of urgency. If you have a big event coming up in three months, create lots of other intermediate dates of importance or milestones – super saver deadlines, 100th person to register – to create some timeliness.Empowering How-Tos. Your supporters can help you implement your mission by donating to you and volunteering. Give them some suggestions and show them the impact that their actions, on their own time, can have.Straight Action Alerts. Email is great for asking people to take action on an issue, whether it’s completing an online petition, emailing a member of Congress, or donating to a specific fundraising campaign – if you include explicit and easy instructions on how to take that action.